Social recruiting (online marketing)
Online marketing affects many areas.
But how can online marketing be used for recruiting activities?
It’s simple: all digital channels offer companies the opportunity to connect with potential candidates. The main goal is to provide the user with an overview and to present your company as a friendly employer brand.
What makes your company attractive as an employer? What values are the basis for your company? What benefits can you offer? We offer you the answer to these and other questions when developing a suitable strategy, individually for each vacancy. And the best thing about it: Your job ads get the reach and visibility you deserve!
All digital channels offer companies the opportunity to connect with potential candidates.
Everyone knows the largest social network in the world! But Facebook not only offers the opportunity to connect with people from all over the world, it opens up the possibility for you, as an employer, to reach potential candidates. We use the various options for placing an ad on Facebook to support and improve the reach of your job advertisement. Thanks to target group-specific communication and individual targeting options, such as requirements and location, we only reach the right candidates.
The largest search engine in the world offers a variety of options. Google has a 90% market share in Germany. We make a use of this for a campaign-based placement of your job advertisement. Based on individual and diverse targeting options, our experienced experts optimally narrow down the target group of your job advert. The displays themselves are optimized for each end device. Thus you can reach your potential candidates anytime, anywhere!
LinkedIn is the ultimate career network and is used not only to maintain business contacts. More than 630 million professionals and executives are present on LinkedIn worldwide. Due to the enormous traffic, your ads reach large number of potential candidates. Secure the best place for your ad among your target group with LinkedIn Ads - in the most visited news feed for specialists and executives. In addition, we offer the possibility to send your job offer as a target group oriented message to the users' mailbox with so-called InMail campaigns. This personal and individual approach increases candidates’ attention significantly.
Xing is the big brother of LinkedIn, so to speak, and is in Germany still slightly ahead with around 17 million members. The network is mainly used for communication with business contacts, business partners and former work colleagues. A user's profile on xing looks like a digital resume. Due to this fact, the network offers enormous potential when it comes to targeting. Qualifications, locations, knowledge and skills as well as the previous professional career available on xing can be used as a basis for the target group definition. Xing Ads are native ads that are placed on the Xing homepage. Of course, always optimized for mobile devices.
Belonging to Facebook, Instagram, which is now the second largest social network, is based on the publication of images and videos and thus differentiates itself from networks such as Twitter, in which the pure text is in focus or at least an important component. An easy consumption of the visual content on Instagram increases the attractiveness of an ad placement on this network and improves the interaction rates. And interaction of users with your job ad is our goal for your campaign.
This network is particularly popular among young people. The content consists of the so-called “stories”, pictures or videos that stay online for a maximum of 24 hours. We adapt your open apprenticeship positions perfectly to this format and present them to the relevant target group.
Google for Jobs
Is Google for Jobs a brand new job board? Not quite because google “only” collects all job advertisements on the Internet and lists them clearly, similar to the google layout “shopping”. However, it is important, that the ads which are published on job boards are compatible with the google search algorithm so that they can be displayed by Google for Jobs. All of our ads are of course optimized for Google for Jobs.